That Fellow Digital / New York to global

We build websites,then keep them running.

Pharmaceutical companies, contractors, lenders, clothing brands. Design and build, then the part most people skip: keeping it fast, secure, and actually bringing work in.

The stack we work in

  • WordPress
  • Shopify
  • WooCommerce
  • Astro
  • Node.js
  • Cloudflare
  • Vercel
  • GitHub
  • Neon
  • Claude
  • Google Ads
  • Google Analytics
  • Search Console
  • Tag Manager
  • Meta
  • Stripe
  • Square

Recent work

What we are building now.

Illyro Logistics

A freight carrier with no website at all, given one that loads in under half a second and answers what a shipper actually asks.

Web Design & Build / Content & Copy / Performance

Freight Transportation, Nationwide

2026

Still live

Mastro Brothers Concrete

A separate branch of a client we first built for in 2020, given its own site rather than a page on somebody else's.

Web Design & Build / Content & Copy / Lead Capture

Concrete and Masonry, NY Metro

2026

Still live

That Fellow Digital

We rebuilt our own site off WordPress. It went from 1.4 MB to 105 KB, and every old URL still resolves.

Web Design & Build / Migration / Performance

Our own site

2026

Still live

Products and tools

Things we built for ourselves.

All of them →

2026Live

Person Trail

Crew management and job scheduling for trade contractors.

Contractors were running crews out of group texts, where nobody could say where a job stood without asking around. It assigns the crew, schedules the work, takes photo updates from site, and produces a PDF report when the job is done.

  • Next.js
  • Vercel
  • Cloudflare
  • Stripe

2026Live

Job Site Daily Report

Daily site reports a supervisor can finish from the truck.

On large jobs the record of what happened on site is a pile of texts and a camera roll, which is worth nothing six months later when a change order is disputed. It builds a timestamped report with crew, photos carrying GPS, change orders and safety notes, then exports a PDF the owner can read.

  • React
  • Vite
  • Cloudflare
  • Stripe

2026Live

MastroSDR

An outbound sales agent for businesses that sell to other businesses.

Small teams selling to local businesses have no time to prospect and no budget for a salesperson to do it. It finds prospects from business directories, writes the first email and the follow ups, and books the meeting when somebody asks for a call.

  • Next.js
  • Vercel
  • Stripe
  • Cloudflare

Concepts

Work we made up, to show our range.

All concepts →

Not client projects. These businesses are invented. Each is a complete, rendered design in its own palette and typeface, built to show how we would approach a sector.

E-commerce and retail

Bramble Goods

A store where price, stock and delivery are settled before the click, and the shipping threshold is visible rather than buried in a policy page.

Client history8 projects from 2020 to 2022, 3 of them still online. Built on WordPress and page builders, which is what the job looked like then.See the client work →

Services

Three things, done properly.

01

Design and build

New sites and rebuilds, fast and responsive.

  • Built mobile first, because that is where the traffic is
  • No plugin update can break your layout the following week
  • Staging first, then cutover, so nothing breaks in public
Website design and build →

02

Digital ads

Campaigns built, launched, and actually watched.

  • Your budget, spent where it is producing
  • Tracking wired up so results are visible, not guessed
  • Built by the person who built the page it lands on
Ads management →

03

Security and upkeep

The unglamorous work that keeps a site alive.

  • Firewalling, monitoring and regular scans
  • Real backups, tested, not just switched on
  • Updates applied before they become the reason you got hacked
Website security →

Process

Three steps, no mystery.

  1. Discovery

    We go through what you have now, the site, the traffic, where leads actually come from, and work out what is worth changing. Sometimes the answer is less than you expect.

  2. Build

    A plan with a timeline, then the build. If a live site is involved, the replacement goes up on staging first and cuts over once it is proven.

  3. Keep it running

    Updates, security, backups, and someone to call. A site is not finished when it launches. That is when it starts being used.

Book a call / 15 minutes

Pick a time that works for you

Fifteen minutes, no pitch. Tell us what's wrong with your site and we'll tell you whether it's worth fixing.

Open the calendar

Opens the booking calendar on this page.