That Fellow Digital
We rebuilt our own site off WordPress. It went from 1.4 MB to 105 KB, and every old URL still resolves.
Still live
Work / 11 projects
What each one had to solve.
Every project started with a specific problem: a site nobody could edit, a delivery platform taking a cut of every order, a business losing leads it never knew it had. Here is what the problem was and what we did about it.
Current
Concepts
Made up, to show the range.
Not client projects. Invented businesses, each a complete rendered design in its own palette and typeface.
Harbour & Vine
Menu, hours and a table booking that works on a phone at 6pm, without a delivery platform taking a cut.
Meridian Legal
A professional services site built on specifics: named people, real practice areas, and a clear path to a first conversation.
Forge Athletic
A membership business where the timetable, the pricing and the sign-up all work without anyone having to ring up.
Client work, 2020 to 2022
Built on WordPress and page builders, which is what the job looked like then. It is not what we build now. 2 of these 10 sites are still online; the rest have come down because businesses close, domains lapse and clients rebuild elsewhere. The write ups are kept because the problems and the decisions still stand up, even where the visual design has dated.
Mastro Brothers Inc.
A lead-generation site that went well enough that they hired us to run the marketing behind it too.
Still live
Congers Rules
A community clothing brand wired up to a print-on-demand service, so ordering merch just works.
Still live
DavosPharma
A responsive redesign of a long-neglected pharma site, moved to new cloud hosting with almost no downtime.
Père Trash
A one-of-one designer store built mobile-first, because that's where nearly all the traffic was.
NJ Discount Vinyl Siding
An exterior contractor rebuilt for a mix of organic and paid leads, with the tracking to tell which was which.
Real Dev Capital
An informational site for a hard money lender, built to feel trustworthy and to capture leads.
Theory 3 Construction
A slow, dated construction site rebuilt on a new host: faster, more secure, and easier to edit.
Victor's Pizza Tarrytown
Online ordering without a third-party platform taking a cut of every order.
Influsell
A free directory built to let advertisers and influencers find each other without a middleman.
Nailed It Safety
An ongoing maintenance and consultation relationship run across a timezone gap, on weekly calls and a shared board.
Book a call / 15 minutes
Got something similar?
Fifteen minutes, no pitch. Tell us what's wrong with your site and we'll tell you whether it's worth fixing.
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