Hard Money Lending, 2022
Real Dev Capital
An informational site for a hard money lender, built to feel trustworthy and to capture leads.
- Services
- Web Design & Build, E-mail Capture, SEO
- Status
- This site is no longer online.
The brief
A new informational website covering their hard money lending services. Modern design, but the important word was trustworthy. People don’t apply for a loan through a site that looks improvised.
They needed somewhere to direct people for detail, a way to capture leads, and a path to actually apply.
What we did
Designed and built the site around that sequence: explain the service, answer the obvious questions, then make applying the easy next step. Email capture throughout, and analytics on every visitor so the marketing had something to work from.
The result
Positive feedback from the client and from their customers, who found it straightforward to use. Tracking and analytics across all visitors gave them a base for future marketing, alongside a growing list of captured emails.