Construction, NYC / 2022

Theory 3 Construction
A slow, dated construction site rebuilt on a new host: faster, more secure, and easier to edit.
- Services
- Back-end Configuration / Web Design & Build / SEO
- Status
- This site is no longer online.
The brief
Take an outdated, slow website and redesign it into something simple and sleek. That meant changing web host as well as rebuilding. A site that loads badly is often a hosting problem wearing a design problem’s clothes.
It also needed to capture leads and show off their work.
What we did
Moved the hosting, then designed and built a new site on top of it with security and reliability as the baseline rather than an afterthought. We built it so they could make edits and tweaks themselves without calling us for every change.
The result
A fast-loading site that ranks well and is easy for potential customers to navigate. Much better loading times than the original, a better overall experience, and a build the client can actually maintain.
