Italian Pizza Shop / 2021
Victor's Pizza Tarrytown
Online ordering without a third-party platform taking a cut of every order.
- Services
- Website Design + Build / E-Commerce + Marketing / SEO
- Status
- This site is no longer online.
The brief
Victor’s wanted their own website with online ordering built in, specifically without going through a third-party delivery platform. Those platforms take a percentage of every order, and for a neighbourhood pizza shop that adds up fast.
They also wanted to run their own specials and promotions with coupon codes, show the full menu and opening hours, and understand who was actually visiting so they could advertise sensibly later.
What we did
Built the site with ordering and checkout handled directly, then photographed the menu properly: every item has a picture, because choosing dinner from a text list is harder than it needs to be.
Set up promo codes so they could run their own offers, restricted ordering to business hours so the kitchen never got tickets it couldn’t fill, and configured Google Analytics and Search Console.
The result
A fast site that completes checkouts quickly, with a 20% discount available on online orders through a promo code they control. Simple and sleek, with the important information up front and nothing extra.