Professional services
Meridian Legal
Concept. An invented business, made to show how we would approach this sector. Not a client project. Real work is inthe work index.
A professional services site built on specifics: named people, real practice areas, and a clear path to a first conversation.
- The premise
- A small law firm whose site is a stock photo of a handshake and four paragraphs of text that could belong to any firm in the country.
- Palette
Professional services sites fail in a specific way: they are written to avoid saying anything a competitor could disagree with, and end up saying nothing at all.
This concept is built the opposite way. Named practitioners rather than a faceless team. Each practice area gets its own page, so a search for a specific matter lands somewhere relevant instead of on a generic services list. And one unambiguous next step, because the most common reason a professional services enquiry does not happen is uncertainty about what the first conversation involves.
The palette is deliberately restrained. Trust in this sector is communicated by restraint, not by gradients.
Decisions
What we would do, and why.
Named people, not a team of experts
Clients choosing a lawyer are choosing a person. Named practitioners with real credentials outperform a page that says our experienced team.
Practice areas as separate pages
Someone searching for a specific matter should land on a page about that matter, not a general services page listing eleven things.
One clear next step
A single, obvious consultation path. Professional services lose enquiries to ambiguity about what happens next and what it costs.