Concepts
Work we made up, to show what we would do.
Four speculative pieces across different industries. Each starts from a problem we see constantly in that sector, and shows the decisions we would make about it.
These are not client projects. The businesses are invented. Real engagements are in the work index.
Concept 01, restaurant and hospitality
Harbour & Vine
Menu, hours and a table booking that works on a phone at 6pm, without a delivery platform taking a cut.
A neighbourhood restaurant whose entire online presence is a delivery-platform listing and an out-of-date Facebook page.
- Ink #1c1a17
- Linen #f6f2ea
- Terracotta #a24b2c
- Olive #5c6249
View the design: Harbour & VineRead the thinking: Harbour & Vine
Concept 02, professional services
Meridian Legal
A professional services site built on specifics: named people, real practice areas, and a clear path to a first conversation.
A small law firm whose site is a stock photo of a handshake and four paragraphs of text that could belong to any firm in the country.
- Slate #16202b
- Paper #f7f7f5
- Brass #8a6a2f
- Steel #4a5b6b
View the design: Meridian LegalRead the thinking: Meridian Legal
Concept 03, fitness and membership
Forge Athletic
A membership business where the timetable, the pricing and the sign-up all work without anyone having to ring up.
A gym with a timetable that lives in a Facebook post, and a sign-up process that ends in a phone call nobody makes.
- Carbon #141416
- Bone #f4f3f0
- Volt #c2f235
- Rust #d4703f
View the design: Forge AthleticRead the thinking: Forge Athletic
Concept 04, e-commerce and retail
Bramble Goods
A store where price, stock and delivery are settled before the click, and the shipping threshold is visible rather than buried in a policy page.
A homeware brand selling well on a marketplace that takes a cut of every order, with a store of its own that nobody can find and nobody finishes checking out on.
- Ink #1a1418
- Shell #fdfbfa
- Plum #6b2144
- Blush #f6e9ec
- Teal #0f5f63
View the design: Bramble GoodsRead the thinking: Bramble Goods
Want to talk it through?
Book fifteen minutes, or write to us about a product, a website or something you need built. You will hear back from the person who would build it.