Concepts
Work we made up, to show what we would do.
Four speculative pieces across different industries. Each starts from a problem we see constantly in that sector, and shows the decisions we would make about it.
These are not client projects. The businesses are invented. We are showing them because our client work runs to 2022, and it neither reflects what we build now nor covers the range of what we can build. Real engagements are in the work index.
Harbour & Vine
Menu, hours and a table booking that works on a phone at 6pm, without a delivery platform taking a cut.
A neighbourhood restaurant whose entire online presence is a delivery-platform listing and an out-of-date Facebook page.
- Ink #1c1a17
- Linen #f6f2ea
- Terracotta #a24b2c
- Olive #5c6249
Meridian Legal
A professional services site built on specifics: named people, real practice areas, and a clear path to a first conversation.
A small law firm whose site is a stock photo of a handshake and four paragraphs of text that could belong to any firm in the country.
- Slate #16202b
- Paper #f7f7f5
- Brass #8a6a2f
- Steel #4a5b6b
Forge Athletic
A membership business where the timetable, the pricing and the sign-up all work without anyone having to ring up.
A gym with a timetable that lives in a Facebook post, and a sign-up process that ends in a phone call nobody makes.
- Carbon #141416
- Bone #f4f3f0
- Volt #c2f235
- Rust #d4703f
Bramble Goods
A store where price, stock and delivery are settled before the click, and the shipping threshold is visible rather than buried in a policy page.
A homeware brand selling well on a marketplace that takes a cut of every order, with a store of its own that nobody can find and nobody finishes checking out on.
- Ink #1a1418
- Shell #fdfbfa
- Plum #6b2144
- Blush #f6e9ec
- Teal #0f5f63
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Opens the booking calendar on this page.