Exterior Contractor, North Jersey / 2021
NJ Discount Vinyl Siding
An exterior contractor rebuilt for a mix of organic and paid leads, with the tracking to tell which was which.
- Services
- Web Design + Build / Facebook Ads / SEO
- Status
- This site is no longer online.
The brief
NJ Discount Vinyl Siding wanted their site updated and then maintained, plus a full consultation on the best route for their digital presence and marketing. The goal was a mix of organic and paid leads, not one or the other.
What we did
Redesigned the site and built out service pages, so each thing they do has a page that can rank for it rather than everything competing on one.
On the organic side, we added schema markup to improve how the site appears in Google results. On the paid side, Facebook Ads with retargeting, so budget went toward people who’d already shown interest instead of starting cold every time.
Both halves were wired to tracking (Facebook Pixel and Google Analytics) because paid and organic are impossible to balance if you can’t see which one is working.
The result
Organic traffic higher than it had ever been, a clear picture of who the audience actually is, and retargeting putting the ad budget in front of the right people.